The design phase starts by incorporating your logo, colors, and corporate identity into a template for your web site. When you hand out your business card with your domain address on it, the web site they visit will correspond with the overall look and feel of your card while providing them with all the additional information they need regarding your services.

Your home page will provide a description of who you are and what capabilities are offered on the world wide web. With images and links to the other pages on your web site, your home page also contains the hot keywords and descriptions that will be used by search engines to reach your site when they perform web searches.

The contact page will contain the information they need to reach the appropriate people in your organization who can best provide the answers they need by listing the address, phone number, fax number, E-mail address, names, and titles of who to contact.

Including a map and a picture of your location is very helpful if your goal is to increase foot traffic. Depending on your business and offerings, other pages may contain products for sales, services provided, upcoming events, and reports with pictures on past events.